BAPI 2011/SF/NY/LONDON

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs. The last year has seen more growth in APIs than the previous six combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies. This year’s BAPI conference will focus on what are the winning strategies for prosperous API businesses, how to grow a successful developer program, and what the future holds for the business of APIs. In this one-day conference, you will learn how successful companies have extended their overall business models into their API business strategy. They will share how they measure success and how they see their programs evolving. In addition, the elements of a successful developer program and where the business of APIs is heading will also be covered.

WHAT PEOPLE ARE SAYING ABOUT BAPI

• @Codeish: Really enjoyed #qconssf and #bapi Learned a lot and got really inspired
• @squidbyte: Congrats to @Mashery for the #bapi conference yesterday. Best even I’ve bent to in a long time
• @CivicTweets: Great advice for APIs: Write the API documentation first. Makes engineers lives easier, results in faster API development. #bapi
• @jgrahamthomas At #bapi and am impressed by the number of folks talking about deploying and learning before going all in This is a mature approach
• @Kathleenpr: Great event, congratulations @mashery #bapi
• @nicolelopuch Really enjoyed the #BAPI Business of API conference today