9:30am – 10:15am

Strategies that achieve Platform Business Goals
Session instructor: Chuck Freedman
Taking a strategic approach to planning and launching APIs will help your company, customers, partners and developers realize the value of your platform. Chuck Freedman (@chuckstar), Mashery’s Director of Platform Strategy, shows how you can develop an effective strategy based on your business goals that will improve the success of a platform at any stage.

10:15am – 10:25am

Break

 

10:25am – 11:10am

Foundations for API Management & Security
Session instructor: Shailendra Gupta
Learn how to setup your platform for security, scalability and performance with the right planning and tools. Shailendra Gupta (@shgupta), Mahsery’s Director of Client Services, discusses how to approach delivering your API as a stable and optimized service to partners and developers.

11:10am – 11:20am

Break

 

11:20am – 12:00pm

Generating Interest and Activity
Session instructor: Neil Mansilla
Your platform is a product that needs to be marketed to the right audiences in order to generate the developer activity you’re after. Neil Mansilla (@mansillaDEV), Mashery’s Director of Developer Platform and Partnerships, presents tactics for engaging developers, supporting partner innovation and making your platform inspire the next great application.

13:00pm – 13:05pm

Welcome
Oren Michels
CEO and Co-Founder, Mashery

13:05pm – 13:10pm

Introduction to BAPI
Devon Biondi
Vice President, Strategy Services, Mashery

13:10pm – 13:30pm

Mobile Enterprise Supply Chain Integration: 2012 Olympic Games Case Study
Kevin Flowers
CTO, Coca-Cola Enterprises

13:30pm – 13:50pm

Content APIs for Rapid and Temporary Scalability: The London Olympics Online Media Pool
John O’Donovan
Director of Architecture and Development, Press Association

13:50pm – 14:10pm

Communication APIs in 15 minutes
James Parton
Director of European Marketing, Twilio

14:10pm – 14:30pm

Best of Breed Journey Planning APIs for Location
Based Platforms
Andrew Steele
Journey Planning Product Manager, Jeppesen, A Boeing Company

14:30pm – 14:50pm

Break
 

14:50pm – 15:10pm

If Olympics, Then ESPN
John Sheehan
Director, API and Platform, IFTTT

15:10pm – 15:30pm

Public Domain of the Open Web
Greg Kidd
CEO and Product Manager, 3taps

15:30pm – 15:50pm

Your API is a Product
Abe Stanway
Software Engineer, Etsy

15:50pm – 16:10pm

Launching Private Company Search APIs for the Enterprise
Justin Fitzpatrick
COO, Duedil

16:10pm – 16:40pm

What Developers Want Panel
Neil Mansilla, Director of Developer Platform and Partnerships, Mashery (Moderator)
Martyn Davies, Developer Evangelist, SendGrid
Stevie Graham, Independent Developer
Phil Leggetter, Developer Evangelist, Pusher

16:40pm – 17:00pm

Platform Diving: How to Build a Business Using APIs
Jeff Schaubschlager
Sr. Product Manager, BBY Open, Best Buy