Where and When

October 2, 2012
Julia Morgan Ballroom
465 California Street
San Francisco, CA 94104
View Map

Agenda

MORNING: API UNIVERSITY
9:00am – 9:30am Registration
9:30am – 12:00pm Sessions

AFTERNOON: BAPI
12:00pm – 1:00pm Registration
1:00pm – 6:00pm Sessions
6:00pm – 8:00pm Cocktail Reception

Thank you for a great BAPI SF

Check back soon for media from our amazing event in October.

San Francisco Speakers

  • Best Buy
  • Intuit
  • Personal
  • Cisco
  • Programmable Web
  • Get Satisfaction
  • Klout
  • Forbes
  • Lopez Research

    • About API University

    Learn best API practices from some of the best minds in the Platform industry. BAPI 2012 will offer a half-day, comprehensive curriculum, featuring three educational sessions, teaching API management & security, the strategies that achieve platform business goals, and how to generate developer interest and activity in your platform. Attending API University will give you knowledge and skill to increase your platform success, and supporting material will help you educate others within your organization.

    About the BAPI Conference

    What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

    The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.

    API UNIVERSITY AGENDA

    API University: Learn best API practices from some of the best minds in the Platform industry. BAPI 2012 will offer a half-day, comprehensive curriculum, featuring three educational sessions, teaching API Management & Security, the Strategies that achieve platform business goals, and how to Generate developer interest and activity in your platform. Attending API University will give you knowledge and skill to increase your platform success, and supporting material will help you educate others within your organization.

    9:30am – 10:15am

    Strategies that achieve Platform Business Goals

    Session instructor: Chuck Freedman
    Chuck Freedman (@chuckstar) takes you through a strategic approach to planning and launching APIs that will help your company, customers, partners & developer community realize the value of your platform at any stage.

    Session description:
    Taking a strategic approach to planning and launching APIs will help your company, customers, partners and developers realize the value of your platform. Chuck Freedman (@chuckstar), Mashery’s Director of Platform Strategy, shows how you can develop an effective strategy based on your business goals that will improve the success of a platform at any stage.

    10:15am – 10:25am
    Break
     
    10:25am – 11:10am

    Foundation for API Management & Security

    Session instructors: Shailendra Gupta
    Shailendra Gupta (@shgupta) and Scott Farnsworth, of Mashery’s Client and Technical Services teams, discuss how to design and deliver your API as a stable and optimized service to partners and developers.

    Session description:
    Learn how to setup your platform for security, scalability and performance with the right planning and tools. At BAPI SF and London, Shailendra Gupta (@shgupta), Mashery’s Director of Client Services, discusses how to approach delivering your API as a stable and optimized service to partners and developers. This session will be taught by Scott Farnsworth at BAPI NYC.

    11:10am – 11:20am
    Break
     
    11:20am – 12:00pm

    Generating Interest and Activity

    Session instructors: Neil Mansilla
    Neil Mansilla (@mansillaDEV) & Amit Jotwani (@amit), of Mashery’s Developer Outreach team, present tactics for engaging developers, supporting partner innovation and making your platform inspire the next great application.

    Session description:
    Your platform is a product that needs to be marketed to the right audiences in order to generate the developer activity you’re after. At BAPI SF and London Neil Mansilla (@mansillaDEV), Mashery’s Director of Developer Platform and Partnerships, presents tactics for engaging developers, supporting partner innovation and making your platform inspire the next great application. This session will be taught by Amit Jotwani (@amit) at BAPI NYC.

    BAPI SAN FRANCISCO AGENDA

    1:00pm – 1:05pm

    Welcome
    Oren Michels
    CEO and Co-Founder, Mashery, Inc.

    1:05pm – 1:10pm

    Introduction to BAPI
    Victoria Barret
    Associate Editor, Forbes

    1:10pm – 1:30pm

    APIs: What’s Hot, What’s Not
    John Musser
    Founder, ProgrammableWeb

    1:30pm – 1:50pm

    Financial Innovations with APIs
    Paul Sun
    Sr. Director, Digital Innovation Lab, CapitalOne

    1:50pm – 2:10pm

    Right-time Experiences
    Maribel Lopez
    Founder, Lopez Research

    2:10pm – 2:30pm

    Does Size Still Matter? Why Small Data is the Next Big Thing
    Tarik Kurspahic
    Co-Founder and CTO, Personal

    2:30pm – 2:50pm

    Platform Diving Head First: The Whys, Whats, and Hows of Building a Real API Business
    Jeff Schaubschlager
    Sr. Product Manager, BBY Open, BestBuy

    2:50pm – 3:00pm

    BREAK

    3:00pm – 3:20pm

    The Cisco Support API Strategy
    Martha van Berkel
    Sr. Manager, Smart Web Technology Group, Cisco

    3:20pm – 3:40pm

    Going for API Partner Gold: IFTTT and ESPN
    John Sheehan
    Director, API and Platform, IFTTT

    3:40pm – 4:00pm
    APIs: Where Cloud Avenue and Main Street Meet
    Alex Barnett
    Director, Developer Relations, Intuit Partner Platform
     
    4:00pm – 4:20pm

    Launching an API from Zero to 60 in 60 Days
    Andi Gillentine
    COO, Whit.li
     

    4:20pm – 4:55pm
    Lightning Talks and Panel
     
    4:20pm – 4:25pm
    Introduction: “What Developers Want”
    Delyn Simons
    VP, Developer Platform, Mashery
     
    4:25pm – 4:30pm
    Tyler Singletary
    Developer Evangelist, Klout
     
    4:30pm – 4:35pm
    John Sheehan
    Director, API and Platform, IFTTT
     
    4:35pm – 4:40pm
    Sid Maestre
    Platform Evangelist, Stackmob
     
    4:40pm – 4:55pm
    Panel Discussion
     
     
    4:55pm – 5:05pm

    Break

     
    5:05pm – 5:25pm

    Looting THE Public Domain of the Open Web
    Greg Kidd
    CEO, 3Taps

    5:25pm – 5:55pm

    Fireside Chat: Finding API Religion
    Wendy Lea
    CEO, GetSatisfaction

    5:55pm – 6:00pm

    Closing Words
    Victoria Barret
    Associate Editor, Forbes

    6:00pm – 8:00pm

    Cocktail Reception