Where and When

October 17, 2012
Three-Sixty
10 Desbrosses Street
(bet. Hudson & Greenwich St.)
New York, NY 10013
View Map

Agenda

MORNING: API UNIVERSITY
9:00am – 9:30am Registration
9:30am – 12:00pm Sessions

AFTERNOON: BAPI
12:00pm – 1:00pm Registration
1:00pm – 6:00pm Sessions
6:00pm – 8:00pm Cocktail Reception

Thank you for a great BAPI NY

Check back soon for media from our amazing event in October.

New York Speakers

  • Aetna
  • Behance
  • Cisco
  • Coca-Cola Enterprises
  • Edmunds
  • ESPN
  • Get Satisfaction
  • Gust
  • Hacker League
  • Jux
  • The New York Times
  • TomTom
  • tumblr
  • USA TODAY
  • YPG Canada

    • About API University

    Learn best API practices from some of the best minds in the Platform industry. BAPI 2012 will offer a half-day, comprehensive curriculum, featuring three educational sessions, teaching API management & security, the strategies that achieve platform business goals, and how to generate developer interest and activity in your platform. Attending API University will give you knowledge and skill to increase your platform success, and supporting material will help you educate others within your organization.

    About the BAPI Conference

    What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

    The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.

    API University

    9:30am – 10:15am
    Strategies that achieve Platform Business Goals
    Chuck Freedman (@chuckstar) takes you through a strategic approach to planning and launching APIs that will help your company, customers, partners & developer community realize the value of your platform at any stage.

    10:15am – 10:25am
    Break
     
    10:25am – 11:10am
    Foundations for API Management & Security
    Scott Farnsworth from Mashery’s Client and Technical Services team discusses how to design and deliver your API as a stable and optimized service to partners and developers.

    11:10am – 11:20am
    Break
     
    11:20am – 12:00pm
    Generating Interest and Activity
    Amit Jotwani (@amit) from Mashery’s Developer Outreach team presents tactics for engaging developers, supporting partner innovation and making your platform inspire the next great application.

    12:00pm – 1:00pm
    Lunch
     

    The Business of APIs Conference

    1:00pm – 1:05pm

    Welcome
    Oren Michels
    CEO and Co-Founder, Mashery, Inc.

    1:05pm – 1:10pm

    Introduction
    Victoria Barret
    Associate Editor, Forbes

    1:10pm – 1:25pm

    The Cisco API Support Strategy
    Martha van Berkel
    Sr. Manager, Smart Web Technology Group, Cisco Services

    1:20pm – 1:40pm

    API Fanboys Fuel The Future
    Bradley Wing
    API Evangelist, YPG

    1:40pm – 1:55pm

    Pivoting to Stay Ahead of an Unpredictable Business
    Erik Bursch
    Director, Operations and Content Systems, USA TODAY

    1:55pm – 2:05pm

    Mapping APIs Today and Tomorrow
    Peter Moeykens
    Lead Architect, TomTom

    2:05pm – 2:25pm

    License to Drive Business
    Ismail Elshareef
    Director of Open Platform, Edmunds

    2:25pm – 2:35pm

    Open Data in Healthcare
    Jesse Givens
    Head of CarePass Product, Aetna

    2:35pm – 2:55pm

    Powering Partnerships with Your API
    Chris Jason
    Director of APIs, ESPN

    2:55pm – 3:20pm

    Fireside Chat: Finding Religion with APIs
    Wendy Lea
    CEO, Get Satisfaction
     

    3:20pm – 3:40pm

    Break

    3:40pm – 4:10pm

    What Developers Want Panel
    Amit Jotwani, Mashery (moderator)
    John Bunting, API Lead, Tumblr
    Aidan Feldman, Developer, Jux
    Abe Stanway, Software Engineer, Etsy

    4:10pm – 4:25pm

    APIs and Financial Services Innovation
    Skip Potter
    Sr. Director, CapitalOne Labs

    4:25pm – 4:35pm

    Venture Capital and the API Movement
    David Rose
    CEO, Gust

    4:35pm – 4:45pm
    APIs and the Creative Mind
    Bryan Latten
    Chief Software Architect, Behance
     
    4:45pm – 5:05pm

    API as a Supply Chain: 2012 Olympic Games Case Study
    Carl Kennedy
    Associate Director for IT Development, Coca-Cola Enterprises

    5:05pm – 5:25pm

    Campaign Finance API
    Derek Willis
    Interactive Developer, The New York Times

    5:25pm – 5:30pm

    Closing Words
    Victoria Barret
    Associate Editor, Forbes