Where and When

November 6, 2012
Altitude 360
21 – 24 Millbank
(29th Fl., Millbank Tower)
London, SW1P 4QP
View Map

Agenda

MORNING: API UNIVERSITY
9:00am – 9:30am Registration
9:30am – 12:00pm Sessions

AFTERNOON: BAPI
12:00pm – 1:00pm Registration
1:00pm – 6:00pm Sessions
6:00pm – 8:00pm Cocktail Reception

Thank you for a great BAPI London

Check back soon for media from our amazing event.

London Speakers

  • 3taps
  • Best Buy
  • Coca-Cola Enterprises
  • Duedil
  • Etsy
  • IFTTT
  • Jeppesen
  • Microsoft
  • Press Association
  • Pusher
  • SendGrid
  • Twilio

    • About API University

    Learn best API practices from some of the best minds in the Platform industry. BAPI 2012 will offer a half-day, comprehensive curriculum, featuring three educational sessions, teaching API management & security, the strategies that achieve platform business goals, and how to generate developer interest and activity in your platform. Attending API University will give you knowledge and skill to increase your platform success, and supporting material will help you educate others within your organization.

    About the BAPI Conference

    What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

    The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.

    API University

    9:30am – 10:15am
    Strategies that achieve Platform Business Goals
    Session instructor: Chuck Freedman
    Taking a strategic approach to planning and launching APIs will help your company, customers, partners and developers realize the value of your platform. Chuck Freedman (@chuckstar), Mashery’s Director of Platform Strategy, shows how you can develop an effective strategy based on your business goals that will improve the success of a platform at any stage.

    10:15am – 10:25am
    Break
     
    10:25am – 11:10am
    Foundations for API Management & Security
    Session instructor: Shailendra Gupta
    Learn how to setup your platform for security, scalability and performance with the right planning and tools. Shailendra Gupta (@shgupta), Mahsery’s Director of Client Services, discusses how to approach delivering your API as a stable and optimized service to partners and developers.

    11:10am – 11:20am
    Break
     
    11:20am – 12:00pm
    Generating Interest and Activity
    Session instructor: Neil Mansilla
    Your platform is a product that needs to be marketed to the right audiences in order to generate the developer activity you’re after. Neil Mansilla (@mansillaDEV), Mashery’s Director of Developer Platform and Partnerships, presents tactics for engaging developers, supporting partner innovation and making your platform inspire the next great application.

    The Business of APIs Conference

    13:00pm – 13:05pm

    Welcome
    Oren Michels
    CEO and Co-Founder, Mashery

    13:05pm – 13:10pm

    Introduction to BAPI
    Devon Biondi
    Vice President, Strategy Services, Mashery

    13:10pm – 13:30pm

    Mobile Enterprise Supply Chain Integration: 2012 Olympic Games Case Study
    Kevin Flowers
    CTO, Coca-Cola Enterprises

    13:30pm – 13:50pm

    Content APIs for Rapid and Temporary Scalability: The London Olympics Online Media Pool
    John O’Donovan
    Director of Architecture and Development, Press Association

    13:50pm – 14:10pm

    Communication APIs in 15 minutes
    James Parton
    Director of European Marketing, Twilio

    14:10pm – 14:30pm

    Best of Breed Journey Planning APIs for Location
    Based Platforms
    Andrew Steele
    Journey Planning Product Manager, Jeppesen, A Boeing Company

    14:30pm – 14:50pm

    Break
     

    14:50pm – 15:10pm

    If Olympics, Then ESPN
    John Sheehan
    Director, API and Platform, IFTTT

    15:10pm – 15:30pm

    Public Domain of the Open Web
    Greg Kidd
    CEO and Product Manager, 3taps

    15:30pm – 15:50pm

    Your API is a Product
    Abe Stanway
    Software Engineer, Etsy

    15:50pm – 16:10pm

    Launching Private Company Search APIs for the Enterprise
    Justin Fitzpatrick
    COO, Duedil

    16:10pm – 16:40pm

    What Developers Want Panel
    Neil Mansilla, Director of Developer Platform and Partnerships, Mashery (Moderator)
    Martyn Davies, Developer Evangelist, SendGrid
    Stevie Graham, Independent Developer
    Phil Leggetter, Developer Evangelist, Pusher

    16:40pm – 17:00pm

    Platform Diving: How to Build a Business Using APIs
    Jeff Schaubschlager
    Sr. Product Manager, BBY Open, Best Buy