Where and When
November 6, 2012
21 – 24 Millbank
(29th Fl., Millbank Tower)
London, SW1P 4QP
MORNING: API UNIVERSITY
9:00am – 9:30am Registration
9:30am – 12:00pm Sessions
12:00pm – 1:00pm Registration
1:00pm – 6:00pm Sessions
6:00pm – 8:00pm Cocktail Reception
Thank you for a great BAPI London
Check back soon for media from our amazing event.
About API University
Learn best API practices from some of the best minds in the Platform industry. BAPI 2012 will offer a half-day, comprehensive curriculum, featuring three educational sessions, teaching API management & security, the strategies that achieve platform business goals, and how to generate developer interest and activity in your platform. Attending API University will give you knowledge and skill to increase your platform success, and supporting material will help you educate others within your organization.
About the BAPI Conference
What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.
Session instructor: Chuck Freedman
Taking a strategic approach to planning and launching APIs will help your company, customers, partners and developers realize the value of your platform. Chuck Freedman (@chuckstar), Mashery’s Director of Platform Strategy, shows how you can develop an effective strategy based on your business goals that will improve the success of a platform at any stage.
Session instructor: Shailendra Gupta
Learn how to setup your platform for security, scalability and performance with the right planning and tools. Shailendra Gupta (@shgupta), Mahsery’s Director of Client Services, discusses how to approach delivering your API as a stable and optimized service to partners and developers.
Session instructor: Neil Mansilla
Your platform is a product that needs to be marketed to the right audiences in order to generate the developer activity you’re after. Neil Mansilla (@mansillaDEV), Mashery’s Director of Developer Platform and Partnerships, presents tactics for engaging developers, supporting partner innovation and making your platform inspire the next great application.
The Business of APIs Conference
CEO and Co-Founder, Mashery
Introduction to BAPI
Vice President, Strategy Services, Mashery
Mobile Enterprise Supply Chain Integration: 2012 Olympic Games Case Study
CTO, Coca-Cola Enterprises
Content APIs for Rapid and Temporary Scalability: The London Olympics Online Media Pool
Director of Architecture and Development, Press Association
Communication APIs in 15 minutes
Director of European Marketing, Twilio
Best of Breed Journey Planning APIs for Location
Journey Planning Product Manager, Jeppesen, A Boeing Company
If Olympics, Then ESPN
Director, API and Platform, IFTTT
Public Domain of the Open Web
CEO and Product Manager, 3taps
Your API is a Product
Software Engineer, Etsy
Launching Private Company Search APIs for the Enterprise
What Developers Want Panel
Neil Mansilla, Director of Developer Platform and Partnerships, Mashery (Moderator)
Martyn Davies, Developer Evangelist, SendGrid
Stevie Graham, Independent Developer
Phil Leggetter, Developer Evangelist, Pusher
Platform Diving: How to Build a Business Using APIs
Sr. Product Manager, BBY Open, Best Buy