How APIs are powering partnerships from Mashery on Vimeo.

How does having an API management platform impact your business partnerships and leapfrog your competitors?

Watch a short video summarizing the ROI they derived from using Mashery’s API management platform. Hear from the people who know at leading companies including Twitter, Netflix, Rovi, Kout, Hubspot, Hoover’s and Neustar. Register

About API University

Learn best API practices from some of the best minds in the Platform industry. BAPI 2012 will offer a half-day, comprehensive curriculum, featuring three educational sessions, teaching API management & security, the strategies that achieve platform business goals, and how to generate developer interest and activity in your platform. Attending API University will give you knowledge and skill to increase your platform success, and supporting material will help you educate others within your organization.

About the BAPI Conference

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.