The Business of APIs
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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
The last year has seen more growth in APIs than the previous five combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.
This year’s Business of APIs conference was focused on what the winning strategies for prosperous API businesses, how to grow a successful developer program, and what the future holds for the business of APIs.
Attendees of this one-day conference learned how successful companies have extended their overall business models into their API business strategy. They shared how they measure success and how they saw their programs evolving. In addition, the elements of a successful developer program and where the business of APIs is heading were also covered.
The incredible ELEW performed at the on-site cocktail party immediately following The Business of APIs Conference NYC 2009.
Don’t know much about ELEW? Check out this recent article from The Guardian: